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Salmon is Good.
MOWI is Goodness.
Get to know MOWI better!
How we care for our salmon
All in one hand,
from farm to plate
We care about the entire process from sea to fork and vow to bring the Goodness of MOWI to the home of consumers. We know that the stronger the fish, the more nourishing and palate-pleasing our sal...
We care about the entire process from sea to fork and vow to bring the Goodness of MOWI to the home of consumers. We know that the stronger the fish, the more nourishing and palate-pleasing our salmon becomes.
Think of it this way – we take care of our fish so that they take care of you. It’s not all about goodness for the fish and our customers though, it’s crucial that we’re sensitive towards the environment that we work in too.
We select the best salmon of each generation
Our hatcheries are the starting point for MOWI salmon. Here we carefully place the fertilised eggs in fresh water below 10° Celsius. Cradled by the gentle river currents, the small fry takes about 65 days to hatch.
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We develop and manufacture our own salmon feed
We develop and manufacture our own salmon feed to ensure that Mowi salmon gets precisely the right nutrients to thrive at every stage of life.
Learn more
We put care and attention into raising our fish
At 4-6 weeks old, the fry head to our freshwater ponds. They stay there until they become “smolts”, which is the biological process that allows salmon to live in salt water. At about on...
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We hand-pick the best quality salmon
Each MOWI salmon is hand-picked for its quality and colour, texture and marbling.
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We prepare each product with the utmost expertise
The MOWI salmon is then transported whole, fresh and never frozen, to our processing plant to be filleted and headed. Only our best makes it to the supermarket shelf!
Learn more
Salmon recipes
Try this!
![[New] Salmon steak with Honey garlic sauce](https://mowi-salmon.kr/wp-content/uploads/sites/11/2023/04/Rebel-Fish-복사본-scaled.jpg)
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We select the best salmon of each generation
Our hatcheries are the starting point for MOWI salmon. Here we carefully place the fertilised eggs in fresh water below 10° Celsius. Cradled by the gentle river currents, the small fry takes about 65 days to hatch.
We develop and manufacture our own salmon feed
We develop and manufacture our own salmon feed to ensure that Mowi salmon gets precisely the right nutrients to thrive at every stage of life.
We put care and attention into raising our fish
At 4-6 weeks old, the fry head to our freshwater ponds. They stay there until they become “smolts”, which is the biological process that allows salmon to live in salt water. At about one year of age, the smolts are ready for the great journey to the sea. They leave our freshwater ponds and move to large, deep ponds in the sea. They stay there until they are an average of 2.5 years old, under the watchful eye of our breeders and protected from predators.
We hand-pick the best quality salmon
Each MOWI salmon is hand-picked for its quality and colour, texture and marbling.
We prepare each product with the utmost expertise
The MOWI salmon is then transported whole, fresh and never frozen, to our processing plant to be filleted and headed. Only our best makes it to the supermarket shelf!
